Plans & Schemes Jumps to the Forefront in the Blow Dry Bar Craze. Blow Dry Bars...the new Manicure.
The Blow Dry segment of the beauty industry is taking off like wildfire and has been dubbed the new manicure. It's anticipated that Blow Dry Salons and Blow Dry Bars will dominate the beauty landscape this decade.

LOS ANGELES, CA, August 29, 2010 /24-7PressRelease/ -- The phenom know as Blow Dry Bars or Blow Dry Lounges have hit the Beauty marketplace in a BIG way. Plans & Schemes a Salon/Spa Marketing company with 10 years under its belt in the Industry is now offering the first comprehensive "behind the curtain" look at this new burgeoning industry.

Having been one of the first companies to research this segment of the industry, Plans & Schemes has proven programs that will answer questions for the savvy beauty professional as well as the industry neophyte looking to explore this seemingly "gold mine" segment of the multi billion dollar industry.

Erin Darafeev, Plans & Schemes founder has committed herself to this segment and has bought some of the leading beauty industry professional to the table for their collective "take" on the possible successes and pitfalls of this newly retooled concept. As Darafeev explains; "We call it a retooled segment because the Shampoo Set has been an industry stalwart for decades. It just seemed to disappear and not make itself relevant to the millions of new customers that the industry creates every time a young woman becomes an adult. What we are doing is through our focus groups of clientele and Salon owners is making the Blow Dry segment understood and relevant across the board to a wide demographic."

Plans & Schemes first success story has come to fruition with the client Blow Nation a company that will prove to be a dominant force in this understated market niche.

Press Release Contact Information:

Erin Darafeev
Plans & Schemes
CEO
600 South Spring Street, #1213
Los Angeles, CA
USA 90014
Voice: 310-424-9916
Website: Visit Our Website