VIDEO: Newhall Laboratories and La Bella Beauty Products Support The Wall Las Memorias HIV/AIDS Benefit, Reports Power Media Group
Newhall Laboratories and its La Bella brand were actively involved in the second annual ROJO fundraising event.

SANTA CLARITA, CA, December 18, 2010 /24-7PressRelease/ -- Wherever Latinos are active, Newhall Laboratories and its La Bella brand are increasingly found to be involved and, with the second annual ROJO fundraising event, a further demonstration of the company's support of Latino causes was delivered in the form of giveaways to over 500 attending guests.

Newhall's participation at ROJO helped raise funds for The Wall Las Memorias, a Highland Park-based nonprofit promoting wellness and preventing HIV/AIDS among Latino populations.

The La Bella brand, which holds a strong affiliation with Hispanics, and Newhall were a perfect pairing for the elegant culinary experience of ROJO, as the event served to recognize the achievements of high profile Latinos and bring La Bella products direct to their target market.

ROJO is just one of a growing number of activities Newhall and La Bella have participated in as the company works to increase recognition and loyalty within the Hispanic market under direction and guidance of Power Media Group, a Southern California advertising agency specializing in the Hispanic market.

When Newhall chose celebrity model Sissi to present the face of the La Bella brand to Hispanics a few years ago, Newhall dramatically raised its international and national presence. With an affordable average price point and diverse product mix, the La Bella line is carried by major retailers which serve ethnic and general markets, from Rite Aid to Walgreens, Wal-mart, Target, Vallarta, Superior Grocers and Cardenas, among others.

Newhall and the La Bella brand were recently represented by Sissi during the Junta Hispana Hispanic Heritage Celebration in October.

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Patricia Gracia
Power Media Group, Inc
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Santa Clarita, CA
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