Facebook Promotion Featuring La Bella Brand from Newhall Laboratories Connects with Hispanic Market, with National Targeted Marketing Campaign, Affirms Power Media Group
La Bella and Vallarta Supermarkets offer $1000 contest.

SANTA CLARITA, CA, February 16, 2011 /24-7PressRelease/ -- A 13-week campaign giving away 25-cent coupons for any La Bella product in Vallarta Supermarkets is coupled with a contest to win a $1000 grocery value gift certificate.

The promotion is the latest venture aimed to connect with the Hispanic community, a market segment increasingly attracted to the La Bella brand which represents a message of beauty, quite literally.

The natural connection with the brand has proven advantageous to Newhall Laboratories, the creator and producer of the La Bella line, as the latest U.S. Census figures underscore growth of the Hispanic population, equating to 12.5 percent of the U.S. population or 35.3 million residents.

During the last several years of highly targeted activity aimed at growing awareness of its brand among Hispanics and capturing their share of the $32 billion American cosmetic buying market, La Bella delivered an innovative and dynamic campaign that drove the brand onto the store shelves of the biggest retailers in the world - Wal-Mart Stores Inc., Rite Aid, Walgreen's, and Target, in addition to more targeted markets in Vallarta, Superior Grocers and Cardenas.

Integrated in its efforts to grow the brand, Newhall retained Power Media Group, a Southern California ad agency with a growing list of national achievements and recognition by industry peers for its efforts in marketing to the highly coveted Hispanic sector.

La Bella marketing has focused on communicating a message of understanding of the specific needs of Hispanic women and differences in skin pigmentation and hair texture other than that common with Caucasian women. As a result to Newhall Laboratories' own research, the manufacturer of the products discovered that within a Hispanic family, typically only one brand of shampoo or conditioner is used. The La Bella line has grown in diversity in its offerings; Newhall adapted and produced product that meets multiple needs, by creating inexpensive, great quality and easy-to-find products for less than the MSRP of $5.

For more information about the contest please log in to La Bella Facebook: http://www.facebook.com/#!/pages/La-Bella/185726211449275

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PATRICIA GRACIA
Power Media Group, Inc
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Santa Clarita, CA
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