Topshop Announces New Make-Up Collection for Spring and Summer
Topshop has announced the launch of its new make-up collection, Sandstorm, SS11. To celebrate, there will be online video tutorials and competitions.

LONDON, ENGLAND, February 18, 2011 /24-7PressRelease/ -- Topshop has announced the launch of its new make-up collection for SS11. Sandstorm is a capsule trend collection which will capture warm tones and neon colours.

With a palette of sorbet tones and sultry hues, Sandstorm contrasts metallic finishes with sun-bleached neons to create a versatile collection. Sandstorm captures a form of self-expression that embodies the spirit of Festival dressing. The capsule collection is a crossover of versatile products and formulas that blend and build from dusk until dawn.

Matte rose-flushed packaging with metallic flecks references sunbeams that gleam over compacts, palettes and lipstick casings. The hand-drawn sketches on the outer casing depict a desert-scape, mirroring the make-up encased within.

Lizzie Dawson, senior designer at Topshop said: "Heavily influenced by the colourful and spiritual Burning Man festival based in the Nevada desert, I was very much inspired by the eclectic mix of sun-bleached neons and tarnished, dusty metallics that create the landscape of the festival. I wanted this to translate into a unique and experimental mini spin-off trend range for the make-up collection, one that embodied the essence of SS11. The end result is a collection of one-off formulas in contrasting colours and textures that encapsulate the experimental, festival vibe."

The Sandstorm collection includes a Cheek Duo which features a two-tone palette that intertwines a sorbet flush with bronze highlights. The Cheek Duo is designed to create a subtle glow to contrast and compliment against the metallic pigments of both eyes and nails.

The collection also features Metallic Mousse Eye-shadow, Eye Duo, Eye Crayon, Liner, Lips, Gloss Stick, Nail Duo and Nails. In line with the new make-up collection launch, Topshop has created two online tutorials which will help create bespoke looks with the Sandstorm products. The 'Grunge Rock' look fuses smudged, smoky eyes with colour-pop lips to create a daringly different look. To get the Grunge Rock effect, use Kohl in 'Dragonfly' and 'Pewter' and Crayon in 'Plum' for the eyes, coupled with 'Hazard' for the lips.

The second tutorial focuses on creating the 'Tribal Warrior' look, perfect for summer festivals. Face art crayon in 'Zephyr' is used, along with 'Desert Sun' bronzer, lip creme in 'Daze' and 'Meteoric' eye shadow.

The online tutorials will be accessible on the Topshop website from February 16th 2011 - the same time as the Sandstorm collection becomes available - also online and in selected Topshop stores. Lucky viewers will get the chance to win the make-up sets and brushes featured in the video tutorials, simply by entering the competition online at http://www.topshop.com/makeup. Competitions run from Tuesday 8th February until Tuesday 8th March, online only.

Press Release Contact Information:

Liz Shuttleworth
Topshop
Press Officer
70 Berners Street
London, England
United Kingdom W1T 3NL
Voice: 020 7927 1484
Website: Visit Our Website